Privacy Policy

sapphero operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Service”). sapphero is powered by Shopify, which enables us to provide the Service to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Service, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any part of the Service, you acknowledge the collection, use, and disclosure of information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably be used to identify you.

Depending on how you interact with the Service, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from such information):

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including credit card, debit card, or financial account numbers; payment card information; financial account information; transaction details; payment method; payment confirmation; and other payment details.

  • Account information, including your username, password, security questions, preferences, and account settings.

  • Transaction information, including items you view, add to cart, add to a wishlist, purchase, return, exchange, or cancel, and your prior transaction history.

  • Communications with us, including information you provide when you communicate with us, such as when you contact customer support.

  • Device information, including information about your device, browser, or network connection; your IP address; and other unique identifiers.

  • Usage information, including information about your interaction with the Service, such as how and when you browse or otherwise interact with the Service.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Service, contact us, or otherwise provide your personal information to us;

  • Automatically through the Service, including from your device when you use our products or services or visit our website, and through cookies or similar technologies;

  • From our service providers, including when we engage them to provide certain technology or to collect or process your personal information on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which services you use, we may use your personal information for the following purposes:

  • To provide, customize, and improve the Service. We use your personal information to provide the Service, including to perform our contract with you; process your payments; fulfill your orders; remember your preferences and items of interest; send account-related notices; process purchases, returns, exchanges, or other transactions; create, maintain, and otherwise manage your account; arrange shipping; facilitate returns and exchanges; enable you to post reviews; and provide a personalized shopping experience, such as recommending products based on your purchase history. This may include using your personal information to better tailor and improve the Service.

  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or mail, and showing you online ads for products or services on the Service or other websites based on your prior purchases, items added to cart, or other activity on the Service.

  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, and take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you choose to use the Service and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other login details with anyone.

  • To communicate with you. We use your personal information to provide customer support, respond to your requests, deliver effective service, and maintain our business relationship with you.

  • Legal reasons. We use your personal information to comply with applicable laws and to respond to valid legal process, including requests from law enforcement or government authorities, and for investigations, civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes as described in this Privacy Policy. Such circumstances may include:

  • Sharing with Shopify, vendors, and other third parties who provide services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).

  • Sharing with business and marketing partners to provide marketing services and advertising. For example, we may work with Shopify and third-party services to support personalized advertising based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to opt out of sharing your information for targeted advertising and marketing based on your activity across merchants and websites. You can exercise your opt-out rights here: [Insert opt-out link].

  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as for shipping products to you, or through social media widgets or login integrations.

  • Sharing with our affiliates or within our corporate group.

  • In connection with a business transaction (such as a merger or bankruptcy), to comply with legal obligations (including responding to subpoenas, search warrants, or similar requests), to enforce any applicable terms or policies, and to protect or defend the Service, our rights, and the rights of our users or others.

Relationship with Shopify

The Service is hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Service in order to provide and improve the Service. Information you submit through the Service will be transmitted to and shared with Shopify and third parties that may be located outside your country of residence to provide and improve the Service.

In addition, to protect, grow, and improve our business, we use certain enhanced features offered by Shopify that incorporate data and information obtained through your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise rights over your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, please review the Shopify Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain rights related to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Service may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public platforms (including information you share on third-party social networking platforms) may be visible to other users of the Service and/or users of those third-party platforms, and our or third parties’ use of such information is not limited by this Privacy Policy. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, unless disclosed otherwise on the Service.

Children’s Data

The Service is not intended for children, and we do not knowingly collect any personal information from children under the legal age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request deletion of that information.

As of the effective date of this Privacy Policy, we do not knowingly “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and Retention of Personal Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Service, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances. In some cases, we may decline your request as permitted by law.

  • Right to access / right to know. You may have the right to request access to the personal information we maintain about you.

  • Right to delete. You may have the right to request deletion of personal information we maintain about you.

  • Right to correct. You may have the right to request correction of inaccurate personal information we maintain about you.

  • Right to data portability. In certain circumstances and subject to exceptions, you may have the right to receive a copy of your personal information and request that we transfer it to a third party.

  • Right to opt out of “sale” or “sharing” for targeted advertising. Depending on where you live, you may have the right to opt out of our “selling” or “sharing” of your personal information, or processing it for “targeted advertising” purposes (as defined by applicable privacy laws). You can exercise your opt-out rights here: [Insert opt-out link].

    If you enable the Global Privacy Control (GPC) opt-out preference signal in your browser, we will treat this—based on your location—as a request to opt out for the device and browser you used to visit our website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not respond to other “Do Not Track” signals that may be transmitted by your browser or device.

  • Managing communication preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option included in our emails. Even if you opt out, we may still send you non-promotional messages related to your account or orders.

If you reside in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may also have the following rights:

  • Right to object to processing / right to restrict processing. You may have the right to ask us to stop or limit the processing of your personal information for certain purposes.

  • Right to withdraw consent. If we process your personal information based on your consent, you have the right to withdraw that consent. Withdrawing consent will not affect the lawfulness of processing before you withdrew it.

You may exercise any of these rights through the methods provided in the Service, or by contacting us using the details below. For more information on how Shopify uses your personal information and any rights you may have (including rights related to data processed by Shopify), please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. Where permitted or required by law, we may need to verify your identity before processing your request. Depending on applicable law, you may designate an authorized agent to make a request on your behalf. Before accepting an authorized agent’s request, we may require proof that you have authorized the agent to act on your behalf and may also require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or submit a complaint to your local data protection authority. You can find a list of EEA data protection supervisory authorities online.

International Transfers

Please note that we may transfer, store, and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant UK authority (as applicable), unless the destination country is recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us by email at sappherowatches@outlook.com, or by mail at:

12/F TUNG CHUN COMM CTR 438-444 SHANGHAI ST KL, Hong Kong, KL, HK

For the purposes of applicable data protection laws, we are the data controller of your personal information.